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Communicate with impact.

Storytelling for Business course

Storytelling for Business course

“STORYTELLING IS HARDWIRED INTO HUMAN PERCEPTION. WE CANNOT NOT TELL STORIES, AND WE CAN ALL DO IT INNATELY.” — JOHN YORKE

Human beings retain information in more detail and for a longer period of time when it is delivered as a narrative. Yet, all too often, in the workplace we fail to harness the power of narrative.

On our Storytelling for Business course, you will learn fundamental storytelling skills and explore ways to use these to connect with and influence others. Using a mixture of fictional and business content we will look at how to use story as a powerful tool to lead teams, communicate change, drive growth and capture the imagination of your audience.

Working in a small group and led by an actor and business coach we explore the value of story, how it works in a neurological sense, the key components and practical performance techniques for delivering a story with flair.

Previous Storytelling Clients include Google, Sky, LEGO, Brighton & Hove Council.

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WHY YOU'LL LOVE THIS COURSE

Turn information into stories that engage, persuade and stick, helping you communicate ideas with greater clarity, confidence and impact.

  • Build confidence using storytelling in professional settings
  • Learn how to make complex information clearer and more engaging
  • Strengthen your ability to communicate ideas with impact
  • Develop stories that feel memorable, structured and relevant
  • Connect with audiences through humour, imagery and imagination
  • Adapt your message for different sectors, contexts and audiences
  • Improve your vocal and physical delivery when sharing ideas
  • Receive personalised feedback on a work-related story
Narrative Techniques

Learn how to use narrative techniques to make complex information more interesting, accessible and memorable.

Story Components

Explore key story components including intention, suspense, turning points, surprise, sequencing and obstacles.

Story Structures

Discover powerful story types, including the Hero’s Journey, Rise and Fall and other structures that give shape to your message.

Workplace Storytelling

Apply storytelling techniques to workplace communication, helping facts, figures and ideas land with greater impact.

Audience and Context

Flex your content to suit your sector, business context and the audience you want to reach.

Body Language

Explore posture, eye contact, expression and gesture to support your story and strengthen your delivery.

Vocal Technique

Use pitch, pace, pause, rhythm and tone to bring your story to life and keep your audience engaged.

Story Practice

Craft and deliver a work-related story, receiving personalised, constructive feedback to help refine your approach.

Classes Starting Soon

Date Day Time (BST) Duration Tutor Venue Price Booking
12 Oct 2026
Mon
10:00-16:00
1 day
Ariella Eshed
Photoion Studio, Waterloo
£395.00
19 Dec 2026
Sat
10:00-16:00
1 day
Ariella Eshed
Photoion Studio, Waterloo
£395.00
12
Oct
12 Oct 2026
£395.00
Day:Mon
Time:10:00-16:00
Duration:1 day
Tutor: Ariella Eshed
Venue: Photoion Studio, Waterloo
19
Dec
19 Dec 2026
£395.00
Day:Sat
Time:10:00-16:00
Duration:1 day
Tutor: Ariella Eshed
Venue: Photoion Studio, Waterloo

Want to learn more?

Storytelling is a powerful skill in every profession. Continue developing your communication, presentation and influencing skills with our specialist courses, and learn to connect with audiences in even more meaningful ways.

Browse Courses

You can filter Courses by month and tutor

Date Day Time (BST) Duration Tutor Venue Price Booking
12 Oct 2026
Mon
10:00-16:00
1 day
Ariella Eshed
Photoion Studio, Waterloo
£395.00
19 Dec 2026
Sat
10:00-16:00
1 day
Ariella Eshed
Photoion Studio, Waterloo
£395.00
12
Oct
12 Oct 2026
£395.00
Day:Mon
Time:10:00-16:00
Duration:1 day
Tutor: Ariella Eshed
Venue: Photoion Studio, Waterloo
19
Dec
19 Dec 2026
£395.00
Day:Sat
Time:10:00-16:00
Duration:1 day
Tutor: Ariella Eshed
Venue: Photoion Studio, Waterloo

PAYMENT OPTIONS

You are welcome to join the course up to the second class.

ONLINE & PHONE PAYMENTS

Online – To book your selected class/course online, just click Book Now next to your chosen class/course.

Phone – We would be happy to take your booking over the phone, just call us on 020 7042 8833.

CASH & CHEQUE PAYMENTS

Cash - You are welcome to pay cash, just come and see us at our office: City Academy, 10 Herbal Hill, London EC1R 5EG.

If you book 2 or more different classes/courses at a time we can offer you a 10% discount. If you wish to take advantage of this offer please enter 2ORMORE in the promotional code box when booking online or quote code when booking over the phone. Please note that this offer cannot be applied when you are booking two or more places on the same course.

INDUSTRY TUTORS

City Academy tutors are experienced artists and performers that work in the industry. If your tutor's availability changes at short notice, our team will arrange for a suitable replacement and notify you in advance.

CANCELLATIONS POLICY

We offer a full refund or full credit of your original course if you cancel at least 72 hours before the start of your booking.

We cannot offer any refund if you cancel less than 72 hours before the start of your booking, or if you do not attend.

(For more information please see our terms and conditions)

Photoion Studio, Waterloo
Photoion Studio, Waterloo
Closest Station: Waterloo
Closest Bus Stop: Imperial War Museum / Elephant & Castle / Newington Causeway

All City Academy tutors are experienced professionals from theatre, film/TV and performance industries. So whilst they're training you, they may also be rehearsing for a West End show or working on a movie. We like that and we do believe it makes a difference in class.

👤
Ariella Eshed